Hi, I’m Guadalupe.
These are some things I did:
 

01. Plant a tree
02. Have a son
03. Write a book
04. Put ketchup on pasta
05. Swear in Italian
06. Teach AI how to cook
07. Launch an unlimited edition
08. Dance to Beethoven
09. Choose a burger over a friend
10. Train with elite athletes
11. Shoot with an elite photographer
12. Work with a thanatopractor
13. Drink beer at a music festival
14. Drink beer at an art festival
15. Teach at a university
16. Give terrible advice
17. Apologize
18. Move
Contact me:       guadalupecabanillas@gmail.com        Stalk me:   linkedin.com/in/guadalupecabanillas/
08.

Majorica Classic Meets Today







Some believe that classics are only for classic people, but if there's one thing classics have is their eternal ability to adapt.

Majorica, the legendary pearl brand with more than 130 years of history, knows this and takes its classic pearls to meet tracksuits, fast food, tattoos and even perreo, in a campaing that refreshs up to Beethoven himself. Because classic goes with everything and everyone. Yes, even with a TikTok-worthy dance.

CLIENT: Majorica
AGENCY: McCann Barcelona
ECD: Laura Marco
CREATIVE TEAM:
Israel Padilla
Guadalupe Cabanillas
DIRECTOR: Laura Martinova
PRODUCTION: Albiñana

AWARDS:
Effie Awards Europe - Silver in Best of Europe Campaign in Retail
Effie  Awards Spain - Gold in Best Brand Launch Campaign + Gold  in research
Premios Nacionales de Marketing España  -  Gold in Brand Building