Hi, I’m Guadalupe.
These are some things I did:
 

01. Plant a tree
02. Have a son
03. Write a book
04. Put ketchup on pasta
05. Swear in Italian
06. Teach AI how to cook
07. Launch an unlimited edition
08. Dance to Beethoven
09. Choose a burger over a friend
10. Train with elite athletes
11. Shoot with an elite photographer
12. Work with a thanatopractor
13. Drink beer at a music festival
14. Drink beer at an art festival
15. Teach at a university
16. Give terrible advice
17. Apologize
18. Move
Contact me:       guadalupecabanillas@gmail.com        Stalk me:   linkedin.com/in/guadalupecabanillas/
05.

Heinz Complaint Center






In Italy, ketchup on pasta is clearly ridiculously wrong. No doubts about it. Yet, people in the UK were having the audacity to question it. On World's Pasta day, just a month after the launching of the new Heinz Tomato Ketchup Pasta Sauce in the UK, Heinz Italy decided to give Italians the opportunity to end this nonsense by setting up a giant billboard with Heinz UK complaint center’s telephone number in the center of Milan. Through a classic english phone booth, Italians were able to send their complaints about the new product directly to them.

Hundreds of calls later, the debate still goes on. Unfortunately (or luckily?) not everyone in the UK understands Italian.

CLIENT: Heinz Italy
AGENCY: Wunderman Thompson Spain
ECD: Pipo Virgós, Paco Badía
CREATIVE TEAM:
Marcelo Monzillo
Guadalupe Cabanillas



AWARDS:
Effie Awards Italy - Silver in Engaged Community
CdeC - Included in the annuary of spanish creativity