Hi, I’m Guadalupe.
These are some things I did:
 

01. Plant a tree
02. Have a son
03. Write a book
04. Put ketchup on pasta
05. Swear in Italian
06. Teach AI how to cook
07. Launch an unlimited edition
08. Dance to Beethoven
09. Choose a burger over a friend
10. Train with elite athletes
11. Shoot with an elite photographer
12. Hire a thanatopractor
13. Drink beer at a music festival
14. Drink beer at an art festival
15. Create a futbol trophy
16. Teach at a university
17. Give terrible advice
18. Apologize
19. Move
Contact me:       guadalupecabanillas@gmail.com        Stalk me:   linkedin.com/in/guadalupecabanillas/
07.

Heinz Zero Unlimited Edition






In a world obsessed with exclusivity, where people are willing to pay anything, join endless waiting lists, and even camp outside stores for limited editions, Heinz introduces the first Unlimited Edition. Heinz Zero, a version of the product with no added salt or sugars that Heinz ketchup lovers can enjoy without limits. Thus, one of the brands that often releases limited editions looks at itself with a certain irony to introduce a ketchup whose main benefit is that anyone can enjoy it as many times as they want. In a world full of limited editions, we launched the first that doesn’t limit us.


CLIENT: Heinz
AGENCY: Wunderman Thompson
ECD: Pipo Virgós, Paco Badía
CREATIVE TEAM:
Marcelo Monzillo
Guadalupe Cabanillas


This campaign was designed for the global launch of the product, starting in France.