Hi, I’m Guadalupe.
These are some things I did:
 

01. Plant a tree
02. Have a son
03. Write a book
04. Put ketchup on pasta
05. Swear in Italian
06. Teach AI how to cook
07. Launch an unlimited edition
08. Dance to Beethoven
09. Choose a burger over a friend
10. Train with elite athletes
11. Shoot with an elite photographer
12. Work with a thanatopractor
13. Drink beer at a music festival
14. Drink beer at an art festival
15. Teach at a university
16. Give terrible advice
17. Apologize
18. Move
Contact me:       guadalupecabanillas@gmail.com        Stalk me:   linkedin.com/in/guadalupecabanillas/
04.

Heinz Ridiculously Wrong






Few things are more popular in the UK than Heinz Ketchup. So much so, that many Brits use it even on pasta. A clear opportunity to leverage Heinz Ketchup’s fame to raise awareness for its new “Ridiculously good” range of pasta sauces. With the debate already sparkling on the internet, we simply had to steer the conversation towards Heinz Pasta Sauce. And we did it by proposing a new flavor to add to the range... with ketchup.








CLIENT: Heinz 
AGENCY: Wunderman Thompson Spain
ECD: Pipo Virgós, Paco Badía
CREATIVE TEAM:
Albert Xifra
Sergi Boixadera
Marcelo Monzillo
Guadalupe Cabanillas

AWARDS:

Eurobest - Silver in Creative Strategy
Effie Awards Spain - Silver in Best International Campaign
El Sol - Silver in Integrated Campaign
CdeC -  Silver in Ideas
Premis Impacte -  Gold in Idea/Creativity + Gold in Social Media